marketing | Lodestone Consulting Ltd.

The Psychology of Consumer Behavior: What Every Marketer Needs to Know

by Paraic Bergin | Sep 25, 2023 | marketing | 0 |

Marketing is a complex field that requires marketers to understand consumer behavior if they want...

5 Marketing Trends That Will Continue To Dominate in 2024

by Paraic Bergin | Sep 14, 2023 | marketing | 0 |

Marketing Trends – Introduction Voice search is growing rapidly as more people use voice...

Why Influencer Marketing is the Key to Reaching Gen Z Audiences

by Paraic Bergin | Sep 13, 2023 | marketing | 0 |

Influencer marketing has emerged as one of the most successful strategies for reaching audiences in recent times. With Gen Z being particularly challenging to engage with, many brands are turning towards influencers as their key...

The Psychology of Consumer Behavior: What Your Customers Want and How to Give It to Them

by Paraic Bergin | May 8, 2023 | marketing | 0 |

Marketing is not just about creating ads or promotional campaigns; it’s also about...

The Psychology of Colour: How it Affects Consumer Behaviour

by Paraic Bergin | Mar 20, 2023 | marketing | 0 |

Colors are an integral aspect of our daily lives that evoke emotions, memories and impact behavior...

The Future of Digital Marketing: Trends You Need to Know Now

by Paraic Bergin | Feb 20, 2023 | marketing | 0 |

Marketing has always been about connecting with your audience in a meaningful way. However as...

4 Marketing Strategies Proven to Boost Your Business

by Paraic Bergin | Feb 13, 2023 | marketing | 0 |

Marketing is an essential component of any business regardless of its size or industry. Its...

5 Marketing Trends to Watch Out for in 2023

by Paraic Bergin | Jan 2, 2023 | marketing | 0 |

As we enter the new year marketers must keep up with emerging trends in order to remain competitive. One key area of focus is personalization combined with hyper-targeting which is becoming increasingly important for reaching...