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The path to success is paved with obstacles. To achieve long-term growth and profitability, companies need to constantly reevaluate strategies, adjust operational procedures, and realign team structures. In this article, I will discuss the importance of restructuring and reorganizing your business for success and how to do it.

Why Restructuring Your Business Is Important

The first thing you need to accept when it comes to improving your business is that your business needs to be improved. If you want to stay competitive in your field, you need to be dynamic, adaptable, and willing to make big changes – and make them quickly.

Markets, customers, and technologies are constantly changing. At the same time, how we measure, report, and interrogate data is evolving. For a company to stay on top, it needs to be able to evolve too, keeping abreast of current trends, opinions, and processes. That means looking at how you do things and asking if there’s a better way to do it – and the answer is usually yes.

Evaluating Your Business

It’s time to look at the structure of your business thoroughly, critically, and honestly. What areas are costing you a lot, but making little profit? How could processes be streamlined or outsourced? Do you need more staff? Do you need fewer staff? Do your employees have the right resources? Is there a market demand for your products? Is your pricing competitive? How satisfied are your customers and what do you need to change to ensure they keep coming back for more?

No aspect of the business should be excluded. This includes your management team, staffing levels, brand identity, product offerings, workflows, operations, technologies and automated processes, and customer satisfaction. Even the things you think you do well – the things that make you money – need to be examined and interrogated. Only when you have broken down every component of your business can the work of restructuring and reorganizing begin.

business group working brainstorming office based work

Restructuring And Reorganizing Your Business

So you’ve assessed every aspect of your business; you know where you’re making money and where you’re losing it, how you’re winning customers, or why they’re choosing your competitors instead. What now?

  1. Define your objectives. As Karl Pearson wisely said: “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” Define how you will measure and report success and set clear timelines.
  2. Include management, stakeholders, and employees. Your aim is to optimize efficiency and reduce redundancy, which may make downsizing teams or redistributing staff or resources necessary. Communicate your objectives, plans, and timelines clearly, and make sure everyone knows how performance changes are to be measured and reported.
  3. Find out who your customers are. You probably knew them well when you started out – but are they still the same? Do they still want the same products, in the same ways, at the same prices? Probably not. Use market research, user testing, focus groups, etc, to reacquaint yourself with your target audience.
  4. Focus on your core competencies. These are the things that set you apart from your competitors. Focus your efforts and resources on maximizing them – they are where your expertise and the quality of your product offering will stand out. Consider outsourcing non-core functions to help streamline operations and reduce costs.
  5. Use technologies available to you. Automated tools and systems can save time, free up resources, provide real-time data insights, and improve efficiency.

The goal is to reduce costs, improve productivity, and increase profits. To do this, your business needs to be capable of meeting market demands, responsive to new trends and developments, and, above all, flexible.

Moving Forward With Confidence

Rebuilding a business isn’t easy, but it is necessary. Leave no metaphorical stone unturned – you need to be brutally honest with yourself, your management team, and your stakeholders about what needs to change in order to improve quality, efficiency, productivity, profitability, and customer satisfaction. The streamlined, dynamic, profitable company you will get at the end of the process will make all your efforts worthwhile.


Are you ready to restructure and reorganize your business? Let us know in the comments section, and don’t forget to subscribe to our newsletter.